Hello

I’m Miri

A passionate storyteller, and results-driven creative with a strategic mindset. A journalist by profesión and an advertiser by vocation, I was born in Hellín (don’t worry if you don’t know it, a quick Google search will do!) , I spent almost 20 years in Madrid and now work remotely from anywhere in Spain. Flexi-working is my style, and I’m happy to drop by the office for those moments that truly require a personal touch.

I love rock music, bread, animal print, bows, Mezcal Margaritas, flashy flip-flops, ombré sunsets and cross-stitching (yes, call me quirky).  I am fascinated by stories—the people who tell them and those who make them come alive. My purpose? To understand and creatively express these emotions through captivating narratives.

I’m seeking opportunities where my strategic mindset, collaborative spirit, and creative flair can help deliver authentic value to brands. With full professional proficiency in both Spanish and English, 
I excel in crafting and presenting ideas in English, from client meetings to strategic proposals. 

Inspired by the digital landscape, innovation, results and fascinated by consumer trends, I aim to bring brands to life with human-centred storytelling that leaves a lasting cultural impact. 

And yes, I’ll make it fun along the way.

the plot of my career

INDIE CREATIVE DIRECTOR – 2023/NOW

Conceptualitation, creative strategy, 360º campaigns, editorial and copywriting for FIFA (World Cup 2030), EUROPCAR (Premium Interaction Guidelines), MOEVE, NIVEA ( International Hub) , BYD and ACTIVIA.

OMD SPAIN (OMNICOM GROUP) – 2016/2023

Creative Director in Spain (Madrid and Barcelona offices) for  McDONALD’S, RENAULT, ALIEXPRESS, GREENPEACE, LEVI’S, NIVEA, OIVE, SANITAS DENTAL  and  DECATHLON. 

PUBLICIS GROUP – 2012/2016

Creative Director and copywriter for GARNIER, MOVISTAR, UNILEVER (MIMOSÍN – SKIP), LIBERTY SEGUROS and BMW. 

WYSIWYG – 2009/2012

Creative Supervisor for SCHWEPPES, ONO, LEVI´S and VODAFONE.

CP PROXIMITY – 2001/2007

Copywriter for NIVEA, CEPSA, DIAGEO, PEPSI and TOYOTA.

my mantra

Too much ego will kill your talent.

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